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Applying artistic techniques to denim, Roberto Cavalli presented his first printed jeans in 1988, showed the first sand-blasted jeans in his autumn/winter 1994 collection, and worked with Lycra to invent stretch jeans in 1995. These innovations in textile technology consequently exploded in popularity and have diversified the denim market dramatically.
Confirming his status as a pioneer in the denim world, Roberto Cavalli launched Cavalli Jeans (later renamed Just Cavalli) in 2000.
Exotic elegance, wild prints and bohemian glamour are inherent in every collection and his seductive cuts have provided everyone from Jennifer Lopez to Victoria Beckham with red-carpet drama.